Nifty News: Gucci to drop Otherside pendants, Jack Daniels taps AR, Web3 and more

Date: 2023-04-03 21:00:19
Nifty News: Gucci to drop Otherside pendants, Jack Daniels taps AR, Web3 and more
Luxury fashion house Gucci has designed a limited edition pendant for Yuga Labs’ Otherside metaverse, which will come in both physical and nonfungible token (NFT) forms.Gucci’s silver jewelry piece is dubbed the “KodaPendant,” and will drop on April 6 for hodlers of the Koda or Vessel NFTs, which function as either creatures or avatars in Otherside.The physical chain itself is 50 centimeters long, with a Koda-shaped pendant engraved with “GG.” There will be 3,333 in total on sale for 450 ApeCoin APEIt is the first drop of a broader collection called “Otherside Relics” By Gucci, with the two brands being tight-lipped on what comes next.Explaining the partnership in an April 4 blog post, Yuga Labs noted the duo is looking to “push the boundaries at the intersection of fashion, entertainment, and gaming.”“Throughout our extensive partnership, we will work together to engage Voyagers in immersive experiences at the intersection of fashion, entertainment, and technology,” the firm wrote. a pop, worth roughly $1,930 at current prices.Once the NFTs are purchased, their Koda or Vessel NFT metadata will be updated with a KodaPendant trait, resulting in a physical update to the token’s associated animated character.Whiskey producer Jack Daniels has launched a new Web3-focused campaign built around Polygon-based digital collectibles and augmented reality (AR) in partnership with Yahoo Creative Studios.In a Pokemon Go-style map-based game, the duo will launch an AR mobile experience across five Australian cities where users can explore specific areas to find a “Jack Daniel’s crate.”The crates contain prizes such as gift vouchers, trips to a Jack Daniel’s distillery, and NFT music tracks from three Australian bands: Winston Surfshirt, Stand Atlantic and the Psychedelic Porn Crumpets.There are 2,000 tracks up for grabs, and if someone finds a crate, they can mint it as a collectible on Polygon.Discussing the idea behind the campaign with Bandt on April 3, Dimitra Tassopoulos, the senior brand manager for the Jack Daniel’s Family of Brands, noted:“I remember when bands released music, and people lined up to purchase it. They could see the cover art and open it up to see the lyrics. That’s something that the younger generation has not had the joy of discovering because things seem a little less personal when you’re streaming the song rather than owning the song,” he said.Roughly $10.9 million worth of NFTs were stolen in March, with three-quarters of them being first re-sold on the Blur marketplace, according to data from blockchain security firm PeckShield.Tweeting from its alert-focused account on April 2, the firm said half of the stolen NFTs in March were sold within two hours of being swiped, with 19.5% of the sales coming from OpenSea.“$10.9M worth of NFTs were stolen, representing a 32.72%% decrease from the previous month. Half of the stolen NFTs were quickly sold on marketplaces within 2 hours,” the firm tweeted.

Share this news